Gift Card: 4 benefits for retailers you should known about!

Gift cards are prepaid cards with variable amounts that can be purchased and gifted as an alternative to traditional gifts. Gift cards are very popular because they are flexible. Customers can redeem their gift cards at any time and at any participating store. Gift cards also facilitate the choice of gifts, and consumers love them. Gift cards are also advantageous for retailers who offer them. Here are 4 reasons why retailers should offer them for Christmas shopping and beyond:

1. GIFT CARDS ARE AN INSTANT PURCHASE
When a consumer purchases a gift card the point-of-sale is automatically making a sale regardless of whether the card’s recipient ever sets foot in the store. Some customers do not totally spend the entire amount of the card and forget to spend the last few euros on their gift cards. This is additional profit for the retailer.

2. GIFT CARDS ATTRACT NEW CUSTOMERS
Gift cards enable you to reach consumers that you typically would not reach, encouraging people who might not otherwise visit your point-of-sale to browse. This may result in future revisit to make additional purchases.

3. GIFT CARDS ENHANCE BRAND AWARENESS
A gift card with the company’s logo is carrying a small piece of the world the brand represents. As customers buy gift cards to give to their friends and relatives on Christmas, birthdays, anniversaries and special occasions, your brand continues to be spread among new customers. It essentially works as a marketing tool in the customer’s pocket reinforcing brand awareness.

4. GIFT CARDS IMPROVE SALES
People typically end up spending more than the set amount on the card. For instance, if a recipient receives a 25 euro gift card, but the product he want is 35 euro, then he will typically use out-of-pocket funds to cover the rest of the purchase price, still leaving satisfied.

The gift cards offered by Publicenter are among the most requested products within the wide range of solutions offered to customers. They offer exceptional advantages and are a real synthesis of creativity.

If you want to add gift cards to your sales strategy, or simply receive additional information we will be pleased to help. Contact us!