Products

Card Personalization

Card production and personalization features from leading PVC card company

General

With over forty years of experience in card manufacturing, the company’s internal service bureau assesses and suggests the optimal ideas for each project based on functionality, production times and costs. We develop modern technologies to increase card personalization potential: hot stamping, variable ink solutions and Inkjet DOD printing help us to deliver projects in line with most sophisticated demands.

CARDS PERSONALIZATION SELECTION

APPLICATION AND MAGNETIC STRIP ENCODING
Magnetic stripe is currently one of the most widespread encoding systems among PVC card manufacturers and is used in several areas: transport, access control, loyalty cards, etc. The degree of coercivity of the stripe divides the magnetic cards into three types: low coercivity (LoCo 300), medium coercivity (HiCo 2750) and high coercivity (HiCo 4000). The greater the coercivity, the lower the risk of accidental stripe demagnetization.
The magnetic stripe can be colored (red, blue, green, yellow, gold, silver, etc.) and overprinted with text or logos, to better integrate it with custom card graphics.

APPLICATION AND ENCODING OF CONTACT CHIP AND RFID
The contact microprocessor, generally known as a “chip”, is the most common tool for electronic cards. The chip can contain a greater quantity of data with respect to a magnetic stripe or bar code; fields of application include bank cards, phone SIM cards, customized ID badges for personnel, digital wallets and loyalty cards.

The most efficient technology is undoubtedly RFID. Custom cards featuring this technology are used for attendance tracking, access control, payments, ski passes and public transport tickets. Card production using RFID allows to detect the presence of a microchip and an antenna, which allows contactless data transmission. RFID smart cards can have a significant amount of memory space and can be read at the distance of 80 cm.

BAR CODES, QR CODES, 2D DATA MATRIX
The bar code is an economic system widely used among companies providing card personalization for loyalty card, gift card, badge ID cards and much more.
It is printed over the plastic cards by thermography, inkjet or DoD. The most common bar codes are EAN (European Article Number), code 128, code 39 (alphanumeric) and 2/5 interleaved.
Modern card personalization feature QR codes and 2D data matrix.
The codes can be covered or masked to prevent duplication or copies being made.

SIGNATURE PANEL APPLICATION
The signature panel can be produced in a standard size or tailored size requested by the customer. It can be white or transparent and used for overlays.

VARIABLE DATA PRINTING (photos, text, numbering)
Thermographic printing – This type of card personalization uses the heat transfer of color from a ribbon over the custom card by the print head to create high quality images.
Inkjet printing – this is a very widespread technique due to quick turnaround times and low costs.
DoD Printing – this one is long-lasting and more accurate than traditional inkjet printing.

EMBOSSING AND INDENT
These are the most widespread techniques of bank and ID card customization, generally used for credit cards: the embossing technique creates “raised” characters that appear on the cards themselves. The indent, however, prints the character into the card. To improve readability, the raised characters are colored using a tipper, while indented characters are colored by infilling.

HOT STAMPING ABOVE AND BELOW THE OVERLAY
This type of application deposits a layer of a special ribbon onto the card using heat transfer. The wide range of ribbon types available results in a unique and instantly recognizable personalization. This technique is widely used by card manufacturers because of the impressive effect on the card, including printed text or logos and images reproduced using colored, prismatic or holographic ribbons.

PERSONALIZATION OF SIM CARDS
A SIM card (Subscriber Identity Module) is a removable memory card normally used in mobile phones. Publicenter personalizes both SIM cards with the subscriber’s data and the support cards with information and card security options.

CARD SECURITY FEATURES
SCRATCH-OFF
Scratch-off is a removable serigraph pigment to hide PIN/PUK codes widely used by phone card manufacturers. Using cold (labels) or hot (panels) application makes it much more secure against attempts to counterfeit them.

HOLOGRAMS
Holographic image is obtained using laser technology that exploits the refraction and reflection of light. The hologram can be customized with texts, images or brand logo creating one of the most sophisticated means to ensure card security features, widely used for credit cards and bank notes. Depending on the technology employed, a 2D or 3D effect can be achieved with multiple animations based on the angle of the card.

HOLOGRAPHIC EFFECT
The extremely fine texture characterizing this technique results in optic refractions that make the image similar to a traditional hologram. Textures can be achieved in satin finish, floral themes, geometric motifs, abstract figures, texts, logos and much more.

INVISIBLE UV INK
Printing is achieved with special UV offset/serigraph ink invisible to the naked eye, with which complex images or textures can be created that are difficult to reproduce. It does not alter the graphics on the card since it is only visible under a Wood’s lamp.

OPTICALLY VARIABLE INK (OVI)
Printing is achieved with ink containing optically variable pigments which produce changes in the color depending on the angle from which they are observed or the angle of the light. This makes them extremely difficult to reproduce or counterfeit.

GUILLOCHE
A guilloche is an intricate geometric figure made up of numerous fine, intersecting lines. Each design is unique and, therefore, virtually impossible to reproduce.

MICRO-TEXTURE
With this particular raised varnish, created using an offset technique, it is possible to produce a contrast between shiny surfaces and opaque surfaces, which is visible in backlighting and perceivable by touch. This technique is applied to texts, images and logos.