Gift Cards

General

Custom gift cards are a powerful marketing tool designed to strengthen brand identity, attract new customers, drive additional sales, and encourage long-term loyalty. Whether used as a gift, shopping voucher, promotional card, or corporate incentive, they offer recipients freedom of choice while creating a more personal and memorable brand experience.

One of their greatest advantages is the extensive range of customization options. Gift cards can be produced in a variety of materials, including sustainable alternatives such as rPVC made from recycled PVC, recycled rPET-G, cardboard, and wood sourced from FSC®-certified forests, as well as premium heavy cards featuring metal elements for a distinctive, high-end look and feel.

Shapes and sizes can also be tailored to the brand. Alongside standard formats, custom-sized and die-cut cards can be created to complement promotional materials, reinforce visual identity, and capture attention at the point of sale.

To make each card even more distinctive, a wide selection of special finishes can be applied, including hot stamping, specialty inks, soft-touch effects, dimensional finishes, and pearlescent effects. These details enhance the perceived value of the card, creating a more tactile, premium, and engaging customer experience.

Gift cards can also combine design with functionality by integrating microchips, magnetic stripes, barcodes, QR codes, and unique serial numbers, enabling seamless identification and integration with point-of-sale systems.

The overall gift experience can be elevated with custom packaging and coordinated counter displays that reflect the brand’s visual identity. Folders, sleeves, envelopes, boxes, and other bespoke packaging solutions can transform a simple gift card into a complete branded product, while providing valuable additional space for promotional messages, instructions, storytelling, or brand communication.

Counter displays further increase visibility and help turn gift cards into an eye-catching sales opportunity. Positioned near checkout areas or within promotional spaces, they can be produced in different materials, shapes, and sizes and coordinated with both the cards and their packaging for a consistent and instantly recognizable presentation.

By combining the gift card, packaging, and display within a single creative concept, brands can create a fully integrated communication solution that brings together materials, design, finishes, and technology. The result is a distinctive and cohesive brand experience designed to stand out at the point of sale, enhance perceived value, and turn every gift card into a powerful marketing opportunity.

VIDEO GIFT CARDS

Now it’s possible to enhance gift card with variety of personalized messages: from a written note to a picture or even a video! An gift card won’t simply be an inanimate object, but a unique expression of originality. Video gift card is easy to use - simply scan QR code or insert alphanumeric code in the webpage and record your message.

You will be able to record a simple greeting, tell a story, sing a song or any other message you desire.

Anyone who receives video gift card will be able to view the message and even record a response. The greatest benefit is enriching gift with emotions as well as enhancing the customer experience for everyone involved.