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In a year of economic difficulties, the most requested gift to put under the Christmas tree is a gift that is thought of as useful, so it is no coincidence that the Gift Card, a practical and original gift for friends and relatives, is one of the most popular gifts for Christmas.
The Gift Card is a pre-pay card that can be used to buy items in different retail; this type of gift has generated high rate of growth over the last ten years.
The use of the Gift Card originated in the United States where they have reached over 90% of families. In a recent survey conducted where American consumers were asked – what gift would you like to receive for Christmas? 52.2% of the adults surveyed gave the answer: a Gift Card !
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The phenomenon of the Gift Card is starting to take over in Europe as well. Italy is one of the first users of pre-pay cards, 7.3 million cards were produced in 2008, a 25% increase compared to 2007 and also this year large quantities have been bought showing increasing interest in the Gift Card , proving particularly popular close to Christmas. All distributors are making them available for their clients.
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The reason for the success of the Gift Card depends on the unique benefits it offers, not only for the person who receives it as a gift, who can spend it depending of their needs, but also for retailers and financial institutions that can utilize the Gift Card as an effective tool to help strengthen communication channels, increase the number of clients and improve cashflow, given the prepayment sums generated through topping up the cards.
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Publicenter, one of the leading producers of cards in Europe, has been the first company in this sector to develop and produce a banking Gift Card in the Italian banking sector for UniCredit Group, and has always actively promoted the use of this innovative product.
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Thanks to the wealth of experience in this sector, Publicenter has become a leading provider offering complete solutions for the management and supply of the Gift Card! Publicenter produces and personalizes cards using conventional or the latest generation of plastics in full compliance with environmental legislation.
Design studio, card production and fulfillment, these are just some of the services that Publicenter are able to offer for each specific market sector: retail, petroleum industry, the public sector, clothing industry, banking, tourism etc.
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