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Loyalty Cards
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Immediate benefits with the cards design for loyalty offered by Publicenter. Card loyalty in plastic to fulfil a wide range of needs.
Effective and essential because they are a symbol of belonging, they are a useful way of increasing customer loyalty or delivering special privileges.
Benefits for the company that issues the card:
- Collection of consumers' personal data, preferences and habits for the development of one-to-one marketing strategies
- Increased turnover: loyal customers gradually shift to purchasing more and more expensive goods
- Detailed analysis of the product's effects on the consumer
- Increase in customer numbers thanks to discount-prize-bonus programmes
- Cost-cutting: transactions are automatic, quick and easy and some problems with late payments can also be solved
- The service provided becomes an attribution of value-added to the product without use of the price lever
Increase in customer numbers and customer loyalty by offering real, accessible advantages
- Brand visibility and memorability
Benefits for users
- Better services tailored to varying requirements
- Discounts and bonus plans
- VIP service
- Special, personalised services
- Priority on waiting-lists
- Simplified, inexpensive transactions
- Specific, detailed offer tailored to the consumer's usefulness criteria
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| Materials and Sectors of Use |
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The Materials: Publicenter produces and personalizes cards using conventional or the latest generation of plastics in full compliance with environmental legislation. The company focuses the maximum attention on the quality and security of its products, while investigating emerging technology and innovation for applications.
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Technical factors
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Advantages |
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Material
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PVC
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PET-G
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It is the most used material, thanks to its properties of durability, is particularly suitable for a broad range of application.
Particularly suitable for company on which environmental friendliness is high on the list of priorities, it is infect a low environmental impact material.
Compared to the paperboard the plastic materials are more resistant and durable.
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Finishing
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Laminated
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Increases the aesthetical impact and resistence and durability
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Thickness
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from 0,76 to 0,80 mm
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0.80 mm thickness is ideal for chip cards
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Personalization
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Thermal Printing
Embossing
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Excellent performance in the reproduction of personal data, photo and barcode
Elegant, with high impact on customer
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Security
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Hologram
Invisible UV ink
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Chip
Holographic Overlay
Security Signature Panel
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High aesthetical impact
Counterfeiting is difficult and expensive
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Can not be photocopied
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Contains a huge quantity of data with security access code
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Increases the aesthetical impact and make difficult the reproduction
Prevents signature counterfeiting
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